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Nest Eggs
China now boasts over 340,000 birdwatchers and wildlife photographers, and people in birding hotspots are eschewing hunting for conservation-led tourism
Flight Paths
Researcher Wu Fei speaks with NewsChina about his work developing standards for Yunnan’s birdwatching industry that aim to deliver standardized, inclusive and longterm sustainable growth
Code Switch
As China’s robot manufacturers move beyond price wars and tech to brand building, they must increasingly rewire their strategies for localization, reliable service and earning consumer confidence
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Expansion Drive
The ongoing energy crisis has accelerated the global reach of Chinese automakers, particularly electric vehicle makers. Can they build lasting businesses overseas to mitigate global headwinds?
Worth the Hype
Chinese manufacturers are exploring emotional appeal and experience-based marketing on social media platforms to build brands overseas. But the market is getting crowded
Learning to Love
Amid growing skepticism toward love and romance in China’s online spaces, many young people are turning to university courses for emotional guidance and help navigating real-life relationships