As the principal trade partner of more than 150 economies, the third-largest country of origin of foreign direct investment and a major contributor to world economic growth, China has witnessed a growing number of domestic enterprises ascending to the top of the global value chain. However, when facing the global trade system that has been overturned by the trade war, increasingly fragile industrial chains and the EU’s derisking strategy toward China, outbound Chinese enterprises should increase their R&D investment and dive into the communities of their target markets where locals can benefit by becoming stakeholders. Meanwhile, they can seek cooperation with companies that support free trade and economic globalization. Experts suggest Chinese enterprises target different demands with precision, such as technological advances and rule formulation from Europe, and infrastructure needs, customized products and services in the developing world to maintain adaptability.
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