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Type Casting

While personality tests have become a wildly popular tool for young people, experts warn that over-reliance and misuse of such tests may end up hindering their career development and interpersonal relations

By Xie Ying , Yang Zhijie Updated Aug.1

Some results showing personality types derived from an online parody personality test known as the SBTI. The results are supposed to be a whacky and lighthearted take on other popular personality tests that proved extremely popular with young people (Photo by VCG)

On April 9, a WeChat group for online gamers, including 28-year-old Zhang Yiping from Sichuan Province, erupted in a lively discussion. The excitement was sparked by a simple question: "What's your personality type?" which was shared alongside a link to a new quiz called SBTI, which stands for "Silly Big Type Indicator," a parody of the Myers- Briggs Type Indicator (MBTI) test, a widely used personality framework rooted in psychologist Carl Jung's theories. 

Minutes later, Zhang and her friends began posting their results. "Lol, I'm MALO," she said. The result refers to laid-back, non-competitive types. She noticed how differently her friends scored, turning the quirky test into an instant, hot conversation. 

Posted on video platform Bilibili, a site for fans of anime, comics and games, by a user known as "Maggot Skewer," the SBTI defines about 27 distinct personality types with playful, humorous descriptions. The test quickly went viral across Chinese social media. 

"I know it's not professional, but it's so much fun," Zhang told NewsChina. 

Experts observed that young people's fascination with personality tests stems from their genuine desire for more relaxing real-world social interaction through better understanding of themselves and others. This desire has been growing in the past two years. 

Yet they warn that inappropriate use of these simplified tools may also backfire, inadvertently constraining personal development in real life.

Wacky Spin
Zhang attributed the SBTI's rapid rise in popularity to its quirky personality labels and shorter, simpler questions than the MBTI. 

Users are drawn to its amusing, self-deprecating classifications. For instance, an ATMer describes self-sacrificing people who readily give their patience, energy and time to others, a MUM-type refers to nurturing individuals who care for others like a mother figure and DEAD is a description for those who feel apathetic toward most activities. 

At the end of the test, the designer posted a note saying she had created it to help a friend quit drinking, the quiz is not rooted in science and she is not a psychology professional, Chinese media reported. 

"I haven't balanced entertainment and professionalism well, so some personality interpretations are vague or completely inaccurate. I apologize if I've offended anyone," the note said. 

Despite its popularity, the designer has taken the SBTI offline. 

According to Xu Yan, a psychology professor at Beijing Normal University, the MBTI has limited scientific rigor, but its straightforward format allows people to quickly establish their type and form a sense of identity. The parody SBTI can be seen as a playful, more eye-catching alternative that feels lighter and easier to grasp. 

"People enjoy getting quick results with minimal effort," Xu told NewsChina. "That's a big reason behind the SBTI craze." 

"On social platforms, the SBTI has become especially popular among those born after 1995 (Gen Z) and even younger generations," Tang Jing, a senior psychologist in Beijing, told NewsChina. "It fits the social needs of young people who rely far more on online communities than older generations to share interests and connect with peers." 

Her view is echoed by Hu Penghui, an associate professor of sociology at Wuhan-based Huazhong University of Science and Technology. "The SBTI is fresh and amusing, offering a novel emotional experience. For young people living in a fast-paced society, it serves as an effective emotional outlet. Its funny interpretations also create a sense of resonance among youth. These unstandardized tests satisfy young people's urge to challenge tradition and authority," he said. 

"Young people often reject rigid, professional assessments," Tang said. "They just want to embrace rebellious, playful humor."

‘It's So Me'
Zhang told NewsChina that analyzing star signs and doing personality tests have been popular for a long time among young people. They first categorize people into 12 groups using zodiac signs, then refine these groups with ascendants, moon signs and other astrological details. Personality tests take this to a deeper level. 

This trend aligns with German psychoanalyst Erik Homburger Erikson's (1902-1994) eight stages of psychosocial development. During adolescence (12-18), teenagers actively explore self-identity, personal values and social roles, striving to avoid role confusion. In young adulthood (19-25), the core task is to build deep, intimate relationships, such as romantic partnerships, close friendships and sincere emotional bonds. In this phase, people learn to share their true selves, compromise and commit to others. 

This theory explains why young people turn to star signs, the Chinese zodiac, blood types and personality tests to understand themselves and those around them to build better relationships. 
"Young people today want to drop their social masks to some degree, yet they can't fully do so. That's why silly personality tests like SBTI blow up - they let friends see the ‘real you,'" commented one netizen under a widely liked SBTI video. 

On short-video platform Douyin, the hashtag MBTI has racked up over 24 billion views, and on lifestyle platform Red- Note there are more than 500,000 posts about the MBTI.

Better Connections
As Erik Homburger Erikson concluded, young people not only desire to better understand themselves, but also hope they could interpret friends' behaviors in the real world for better interactions. 

A report on attitudes toward socializing among young Chinese born after 2005 (Gen Z and Gen Alpha), released in October 2025 by the Hakuhodo Institute of Life and Living Shanghai and the Communication University of China in Beijing, revealed that 67 percent of the group attaches great importance to offline socializing, well above groups five or 10 years older. They prefer building deep and lasting relations through offline interactions such as face-to-face communication, while they use online platforms as sources of information, entertainment or temporary emotional support they may not find in real life. 

A survey by the China Youth Daily in 2023 showed that 71.3 percent of young people recognize that too much virtual socializing made them feel even more lonely, and 88 percent thought face-to-face communication was important. Another survey by the same newspaper in November 2025 showed that more than half of Chinese college students socialize both online and offline, with only 17.2 percent mainly choosing online social interaction. Of the 31.6 percent who mainly chose offline socializing, most said it was because "it is easier to build trust and deep emotional connectivity." 

Meanwhile, they respect individualism and care about "maintaining healthy boundaries." All of these require good understanding about selves and others. 

The China Youth Daily survey found that offline socializing mostly happens in college dorms, where personality tests help a lot with initial socializing. "New dorm mates quickly bond by sharing their star signs and MBTI types," Zhang Yiping echoed. "People get excited when they find a match, and they form an initial impression of others based on these labels." 

Another 2023 China Youth Daily survey of college freshmen found that asking "What's your MBTI?" has become a necessary greeting and key icebreaker. Young people have begun incorporating the MBTI into team-building activities and tabletop games which help people bond without making anyone feel uncomfortable. 

"To some extent, personality tests are just social games," Tang said. "They provide a light, label-based tool for interaction. They create topics, and discussions around them boost connection... People quickly find their ‘tribe' and gain a sense of ‘I've found my group,'" she added. 

One Douyin blogger has gained tens of thousands of followers by making videos about how different MBTI types behave in everyday scenarios, such as traveling with friends or living in a dorm. 

"I'm a Perceiving type, and my close friend is Judging. Now I understand why she insists on planning everything ahead, and she gets why I prefer to go with the flow," said Chen Jin, 31, from Beijing. "It's not about who's right or wrong, but about how to get along." According to the MBTI, Perceiving types are flexible and open-minded, while Judging types like clarity and sticking to plans. 

Chen believes personality tests teach people that many share their traits, while others differ. "Human beings are diverse. We must understand one another and good social interaction requires mutual tolerance and adaptation," she said. 

"When people understand what introverts are like, they won't push them to act outgoing. They won't see silence as rudeness," she added.

Many young people like to introduce personality tests into tabletop gaming for closer and quicker bonding, Beijing, August 24, 2025 (Photo by VCG)

A shopping mall in Qinhuangdao, Hebei Province launches a “find your couple” activity for singles on August 14, 2021, before Chinese “Valentine’s Day” which usually falls in early August. Each participant can put a note with personal information based on star signs, personality and age in a bottle in the box showing the corresponding personality for people to choose a match (Photo by VCG)

Unscientific Labels
Yet, Wang Yifeng (pseudonym), 26, an avid personality test user, told NewsChina that he hesitates to share his real MBTI with colleagues and supervisors. He has even faked a result to fit his company's preferred talent profile. 

"I'm a Perceiving-type. I worry the company will label people like us as ‘hard to manage,'" he said. 

His concern is understandable: a handful of companies have reportedly used personality tests for hiring. "When I was looking for a job after I graduated, I heard a company rejected air signs (Gemini, Libra and Aquarius), because those people are believed to crave freedom which may be linked to a lack of self-discipline," Zhang said. 

As the MBTI and similar tests spread, biases between types have emerged. Extroverts may see introverts as unsociable, while introverts view extroverts as noisy and shallow. Judging types consider Perceiving types undisciplined, while Perceivers find Judging types rigid and controlling. 

Since the MBTI is often linked to career choices, types associated with rationality or leadership frequently sit atop a "hierarchy of contempt," while idealistic or nurturing types fall to the bottom. 

However, interviewed experts emphasize that the scientific validity of the MBTI remains highly controversial. 

Tang Jing pointed out that a professional personality test requires more than well-designed questions - it also depends heavily on norm samples, the reference groups used for comparison.
 
"These tests essentially tell you where you stand relative to a norm group and the definition of each type is shaped by that sample," she said. "An IQ score, for example, means nothing without comparison to a norm group. Professional tests regularly update their samples and tailor their questions to different age groups." 

"But with popular online tests, we don't know what norm groups they use, whether those samples are up-to-date, or if they fit the test-takers," she added. 

Huang Mengxuan, 32, a fashion designer in Shanghai, distrusts all personality tests because she finds her answers often shift based on context. 

"For example, take the question ‘do you like talking at parties?' My answer depends on the party. With close friends or if it's a topic I care about, I'll chat freely. At a formal company party with strangers, I'll stay quiet," she said. 

"I'm sometimes an introvert, sometimes an extrovert... my answers can even change with my mood," she said. "I don't think people can be defined by a few simple labels." 

Tang told NewsChina that people evolve over time, and the same person may get different results on the same test at different ages. 

"Defining someone by a few dozen questions is not rigorous. Psychological tests were originally meant to assist in identifying and diagnosing mental health issues," she said. "Expanding their use to recruitment and hiring and even using them as a decisive basis creates new unfairness." 

Xiang Biao, director of the Max Planck Institute for Social Anthropology in Halle, Germany, believes that young people's craze for personality tests epitomizes their "avoidance of the nearby." 

"Decades ago, people formed relationships naturally, without labeling themselves or anyone else through rigid personality frameworks," he said. "Labeling follows an avoidant logic: people sort others into fixed categories, connect only with like-minded peers and exclude difference. It brings online filtering into offline life, evading real-world complexity and diversity," he told NewsChina. 

Psychologist Zhang Li in an interview with the Lanzhou Evening News in May warned young people that excessive identification with labels can lead to a self-fulfilling prophecy, harming self-development and social interaction. When people form closed circles around shared types, they may reject or even clash with those outside their groups. 

A 2024 research paper about the MBTI craze by You Zhichun from the School of Marxism, Zhejiang University and Zhao Yueying of the Graduate School of Education, Peking University, published on psychology website psy.china.com. cn warned that over-dependence on personality tests would push young people to subconsciously frame themselves based on labels which would obstruct their growth. Meanwhile, stereotyped and biased images about other people would prevent them from making social connections. 

"If someone firmly labels themselves as introverted, they may avoid socializing instead of trying to step out of their comfort zone," Zhang said. "These personality tests actually ignore the continuity and plasticity of personality development."

Money Trap
The craze for personality tests has attracted commercial opportunists. A programmer at a major internet firm, who asked to remain anonymous, told NewsChina that with AI tools, creating an MBTI-style test web page with around 30 questions and five personality outcomes, images and descriptions takes less than a minute. 

"There's no barrier to entry. The first page draws attention, and copycats soon flood the internet," he said. Even after the SBTI designer took down the original site, similar versions continued popping up online. 

"I searched for SBTI and got many links, but they all looked suspicious. I didn't dare click on them," Wang Yifeng said. 

Wang learned his lesson the hard way. He paid US$1.95 for a test result, only to find that two months later the site had charged his card US$29.95 for an auto-renewing membership. 

"It was a monthly fee that kept deducting money until I emailed to cancel it," he said, adding that many other users reported similar experiences. 

Zhang Yiping noted that Douyin and RedNote are filled with ads for "free" personality tests that lock detailed results behind a paywall. 

"After answering pages of questions, you're eager to see your full analysis, and you'll likely pay for it," she said. 

In 2022, police in Jiangsu Province reported an MBTI-related fraud case. A victim surnamed Hu took tests on a social app that matched him with a "compatible" woman. During a video call, the woman planted a Trojan virus on his device and stole his contacts. She eventually used AI to fake a sexually explicit video with Hu and blackmailed him for 140,000 yuan (US$20,580). 

Experts warn that some apps and platforms using personality tests to promote overpriced "career planning" courses or consulting services lack professional and scientific credibility. 

"If you find a personality test is limiting your growth, just forget it," psychologist Zhang Li said. "It's fine for young people to treat these tests as fun social games, but never use them to define yourself or your life. Real social connection isn't about four letters, but about genuine hearts," she added.

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