Even before its release, Upstream was met with skepticism on social media. Some criticized the film’s poster, which featured delivery riders grinning in their yellow uniforms, for making light of serious issues.
After its release, the controversy deepened. Many accused the film of exploiting workers for profit, with one popular critique being, “The rich make films about the poor and then ask the poor to pay to watch it.”
Upstream received a 6.8/10 rating on China’s leading media review site, Douban, significantly lower than Xu’s 2018 docu-drama Dying to Survive, which scored 9/10. Produced by and starring Xu, Dying to Survive, loosely based on a true story, follows a Chinese leukemia patient who smuggles affordable, unapproved drugs from India to help hundreds of cancer patients in China.
While both films offer empathetic depictions of working-class individuals struggling against larger societal forces, many felt Upstream failed to address the root causes of the issues it portrayed.
“[Upstream] shows delivery riders’ struggles – unfair treatment from rude customers and merciless security guards, road accidents and strict rules from the delivery platforms, but it doesn’t go deep enough into the systemic problems behind them,” Liu Hong, a 32-year-old service industry worker in Beijing, told NewsChina.
Still, others defended the film, praising it for shining a light on the food delivery industry, and criticizing the backlash.
“If filmmakers stop making films about the working class, this group will disappear from screens entirely. They will forever be invisible. Is that really good for ordinary people?” wrote Douban user “Ah Nuan.���
Another Douban user, “Qingshan Yougu,” echoed the sentiment: “Most famous filmmakers and actors are rich but that doesn’t mean they can’t make good films about the poor. The movie delves into the working conditions of labor workers and gives audiences a detailed look at the food delivery industry. This helps people empathize with deliverers. That’s the film’s purpose.”
Not many delivery workers have seen the film. “The ticket price is too high. It often costs 50 yuan (US$7) or more,” said 26-year-old Zhang Tian, a rider in Beijing. “I’d rather watch online clips about the film at home.”
Sha Mo, a 40-year-old delivery rider, gave the film a positive review, praising it for its realistic portrayal of the industry. He pointed to the “Smile Campaign” as a particularly painful aspect highlighted in the film.
Launched by Meituan in 2017, the Smile Campaign is a daily mandatory face-scanning check system that randomly requires riders to verify their identity by smiling at their phone’s camera. Riders must stop what they are doing and complete the scan, from chest to head, within five minutes.
The system is designed to ensure that delivery workers are properly dressed and wearing helmets. Failing the scan can result in fines ranging from 200 to 1,000 yuan (US$28-140), and in some cases, suspension from the platform for three days or more.
“Rain or shine, the system suddenly demands you smile for a face-scan. If your phone malfunctions, you could fail the check and be severely punished,” he told NewsChina.